Consultative selling as a way to win against your competition. Many companies today are still trying to push features and benefits of their products on their customers without understanding the deeper needs of those prospects and how they fit with their own company’s products or services. Companies that are still pushing feature and [...]

A back-end product is a product you attempt to sell
your customers after they have recently purchased a
related product from your business.
If you’re not trying to sell back-end products to your
customers, you’re making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who [...]

One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous “KISS” formula.
In my college marketing class we were told “Keep It Simple, Stupid!” When I entered my three-month sales-training orientation at New [...]

Chamonix village is a one of a kind French town with the towering Monte Bianco as well as jagged glaciers. Everyone enjoy going bouldering or sometimes eating out. I invariably catch a plane from Hooper and stay at a Chamonix luxury catered chalet for the duration of my stay.

I previously stayed in Le Meridien [...]

The use of performance enhancing drugs, such as anabolic steroids, stimulants, and the likes, has always been one of the primary areas of concern and controversy in sports, especially in the areas of baseball and basketball to name a few.
For this reason, drug testing is now being regularly done to ensure that every athlete is [...]

At-ti-tude, n.
One of Webster’s dictionaries describes the word attitude as:
a mental position; the feeling one has for oneself.
Your attitudes are mindsetsor points of view based on what you believe to be true about life, other people and yourself.
The $elling Edge®, Inc. has taught thousands of selling professionals how to consistently close sales. Some of these [...]

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
Meta Tags
Meta tags are html code blocks that “tell” a search engine what [...]

Imagine David Letterman is on the streets of New York City with a microphone in hand. He has one question to ask those who happen to pass by, “What is the purpose of being in business?” “What do you think the most common response will be? I would guess that almost everyone, if not everyone, [...]

Does the thought of picking up the telephone to call a potential customer or prospect make your stomach churn?
Do you clearly map out a game plan of when and who you are going to call tomorrow, only to find yourself distracted with busy work and unable to make any calls?
Do your visions of all-expense paid, [...]

Since 778 A.D., S. Donato val di Comino (FR) has been a witness to the migration of armies, Florentine merchants, monks and pilgrims, earning the name of “the passageway”. A witness to such glorious times is Villa Grancassa, build by the monk Don Franceso Nardone and Sir Felice Grancassa.
The 19th century saw San [...]